Managing services marketing : text and readings

By: Bateson, John E.G
Material type: TextTextLanguage: English Publisher: Chicago : The Dryden Press, 1989Description: 591 pISBN: 0030081475Subject(s): Service industries -- Management | Service industries -- Marketing | Management | MarketingDDC classification: 658.8 Call number: 658.8 Ba111M
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