Focus groups [electronic resource] :supporting effective product development / edited by Joseph Langford and Deana McDonagh.
Contributor(s): Langford, Joseph D | McDonagh, Deana.Material type: BookPublisher: London ; New York : Taylor & Francis, 2003Description: x, 230 p. : ill.ISBN: 9780203302743 (e-book : PDF).Subject(s): Design -- Human factors | Focused group interviewing | Human engineeringGenre/Form: Electronic books.Call number: H61.28 .F636 2003 Online resources: Distributed by publisher. Purchase or institutional license may be required for access. Also available in print edition. CRC Press (http://www.crcpress.com)
Includes bibliographical references and indexes.
pt. 1. Organising and conducting a focus group: the logistics -- pt. 2. Focus groups in human factors/ergonomics and design: case studies -- pt. 3. Focus group tools.
Also available in print edition. CRC Press (http://www.crcpress.com)
Mode of access: World Wide Web.