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E-commerce 2016 : business, technology, society / Kenneth C. Laudon and Carol Guercio Traver.

By: Laudon, Kenneth C, 1944-.
Contributor(s): Traver, Carol Guercio.
Material type: materialTypeLabelBookPublisher: Boston : Pearson Education, 2017Edition: 12th ed.Description: 909 p. : ill.ISBN: 9781292109961.Subject(s): Electronic commerce | Information technology | Internet marketingCall number: 658.872 La372E 2017
Contents:
Contents : 1. The Revolution Is Just Beginning -- 2. E-commerce Business Models and Concepts -- 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform -- 4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps -- 5. E-commerce Security and Payment Systems -- 6. E-commerce Marketing and Advertising Concepts -- 7. Social, Mobile, and Local Marketing -- 8. Ethical, Social, and Political Issues in E-commerce -- 9. Online Retailing and Services -- 10. Online Content and Media -- 11. Social Networks, Auctions, and Portals -- 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce.
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Item type Current location Call number Copy number Status Date due Barcode
หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai /  Eng หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai / Eng สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
General Book/5th Flr.
658.872 La372E 2017 (Browse shelf) 1 Available 1000378703

Includes index.

Contents : 1. The Revolution Is Just Beginning -- 2. E-commerce Business Models and Concepts -- 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform -- 4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps -- 5. E-commerce Security and Payment Systems -- 6. E-commerce Marketing and Advertising Concepts -- 7. Social, Mobile, and Local Marketing -- 8. Ethical, Social, and Political Issues in E-commerce -- 9. Online Retailing and Services -- 10. Online Content and Media -- 11. Social Networks, Auctions, and Portals -- 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce.

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Laudon, Kenneth C. and Traver, Carol guercio. (2016). E-commerce 2016 : business, technology, society. 12th ed. Pearson Education.

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