Normal view MARC view ISBD view

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University.

By: Berger, Arthur Asa.
Material type: materialTypeLabelBookPublisher: Los Angeles : SAGE, [2016]Edition: 4th ed.Description: xvii, 417 p : ill.ISBN: 9781483377568.Subject(s): Communication -- Research -- Methodology | Mass media -- Research -- MethodologyCall number: 302.23072 Be596M 2016 Online resources: Click here to access online
Contents:
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism --Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode
หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai /  Eng หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai / Eng สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
General Book/5th Flr.
302.23072 Be596M 2016 (Browse shelf) 1 Available 1000377906

Includes bibliographical references and Index.

Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism --Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author.

161004

Berger, Arthur Asa. (2016). Media and communication research methods. 4th ed. Los Angeles : SAGE.

There are no comments for this item.

Log in to your account to post a comment.