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Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.

By: Chiaravalle, Bill.
Contributor(s): Schenck, Barbara Findlay.
Material type: materialTypeLabelBookPublisher: Hoboken, NJ : John Wiley & Sons, 2015Edition: 2nd ed.Description: 368 p. : ill.ISBN: 9781118958087.Subject(s): Advertising | Branding (Marketing) | Business names | Product managementCall number: 658.827 Ch532B 2015 Online resources: fulltext
Contents:
Content : Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
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หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai /  Eng หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai / Eng สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
General Book/5th Flr.
658.827 Ch532B 2015 (Browse shelf) 1 Available 1000377628

Includes bibliographical references and index.

Content : Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.

160914

2,100 Bath.

Chiaravalle, Bill and Schenck, Barbara Findlay. (2015). Branding for dummies. 2nd ed. Hoboken, NJ : John Wiley & Sons.

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