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Winning global markets : How businesses invest and prosper in the world's high-growth cities / Philip Kotier and Milton Kotler.

By: Kotler, Philip.
Contributor(s): Kotler, Milton.
Material type: materialTypeLabelBookPublisher: Singapore : John Wiley & Sons, Inc., 2014Description: 264 p. : ill.ISBN: 9781118893814.Subject(s): Success in businessCall number: 650.1 Ko87W 2014 Online resources: Contents
Contents:
Contents : The economic power of global cities -- How city metropolitan regions compete in the global economy -- The real generators of wealth -- How multinational companies target global city markets for expansion -- How cities compete to attract midsize and large multinational companies -- How a nation can help its city economies -- The responsibilities of companies and cities -- How marketers manage the city-centered global economy.
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หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai /  Eng หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai / Eng สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
General Book/5th Flr.
650.1 Ko87W 2014 (Browse shelf) 1 Available 1000377033

Includes bibliographical references and Index.

Contents : The economic power of global cities -- How city metropolitan regions compete in the global economy -- The real generators of wealth -- How multinational companies target global city markets for expansion -- How cities compete to attract midsize and large multinational companies -- How a nation can help its city economies -- The responsibilities of companies and cities -- How marketers manage the city-centered global economy.

150819

1,470 Baht.

Kotler, Philip. and Kotler, Milton. (2014). Winning global markets : How businesses invest and prosper in the world's high-growth cities. New Jersey : John Wiley & Sons, Inc.

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