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Strategic management : theory and practice / John A. Parnell.

By: Parnell, John A.
Material type: materialTypeLabelBookPublisher: Los Angeles : SAGE Publications, Inc., 2014Edition: 4th ed.Description: 641 p : ill.ISBN: 9781452234984.Subject(s): Industrial management | Organization effectivness | Strategic planningCall number: 658.4 Pa256S 2014 Online resources: Contents
Contents:
Contents : Fundamentals of strategic managment -- Industry competition -- The external environment -- The organization -- Corporate-level strtegies -- Business unit strategies -- Business unit strategies -- Functional stratgies -- Strategy formulation -- Strategy exectution -- Strategic control and crisis management.
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หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai /  Eng หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai / Eng สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
General Book/5th Flr.
658.4 Pa256S 2014 (Browse shelf) 1 Available 1000375642

Includes bibliographical references and Index.

Contents : Fundamentals of strategic managment -- Industry competition -- The external environment -- The organization -- Corporate-level strtegies -- Business unit strategies -- Business unit strategies -- Functional stratgies -- Strategy formulation -- Strategy exectution -- Strategic control and crisis management.

150305

5,500 Baht.

Parnell, John A. (2014). Strategic management : theory and practice. 4th ed. Los Angeles : SAGE Publications, Inc.

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