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Strategic brand management : Building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson, 2013Edition: 4th ed.Description: 590 p. : ill.ISBN: 9780273779414.Subject(s): Brand name products | Product managementCall number: 658.827 Ke29S 2013 Online resources: Click here to access online
Contents:
Contents : Opening perspectives -- Developing a brand strategy -- Designing and implementing brand marketing programs -- Measuring and interpreting brand performance -- Growing and sustaining brand equity -- Closing perspectives.
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หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai /  Eng หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai / Eng สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
General Book/5th Flr.
658.827 Ke29S 2013 (Browse shelf) 1 Available 1000375724

Includes bibliographical references and Index.

Contents : Opening perspectives -- Developing a brand strategy -- Designing and implementing brand marketing programs -- Measuring and interpreting brand performance -- Growing and sustaining brand equity -- Closing perspectives.

141103

Keller, Kevin Lane. (2013). Strategic brand management : Building, measuring, and managing brand equity. 4th ed. Harlow : Pearson.

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