Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson ...[et.al.].
Contributor(s): Thompson, Arthur A.
Material type:
Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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สำนักวิทยบริการและเทคโนโลยีสารสนเทศ General Book/5th Flr. | 658.4012 Cr885 2012 (Browse shelf) | 1 | Available | 1000374205 |
Includes bibliographical references and Index.
Content : Part one : Concepts and techniques for crafting and executing strategy -- Introduction and overview -- Core concepts and analysis tools -- Crafting a strategy -- Executing the strategy -- Part two : Cases in crafting and excuting strategy.
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Thompson, Arthur A. et.al. (2012). Crafting and excuting strategy : The quest for competitive advantage. 18th ed. New York : McGraw-Hill Irwin Companies, Inc.
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