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Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson ...[et.al.].

Contributor(s): Thompson, Arthur A.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin Companies, Inc., 2012Edition: 18th ed.Description: 462 p. : ill.ISBN: 9780071317009.Subject(s): Strategic planning -- Case studies | Strategic planningCall number: 658.4012 Cr885 2012 Online resources: สารบัญ
Contents:
Content : Part one : Concepts and techniques for crafting and executing strategy -- Introduction and overview -- Core concepts and analysis tools -- Crafting a strategy -- Executing the strategy -- Part two : Cases in crafting and excuting strategy.
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หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai /  Eng หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai / Eng สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
General Book/5th Flr.
658.4012 Cr885 2012 (Browse shelf) 1 Available 1000374205

Includes bibliographical references and Index.

Content : Part one : Concepts and techniques for crafting and executing strategy -- Introduction and overview -- Core concepts and analysis tools -- Crafting a strategy -- Executing the strategy -- Part two : Cases in crafting and excuting strategy.

140110

Thompson, Arthur A. et.al. (2012). Crafting and excuting strategy : The quest for competitive advantage. 18th ed. New York : McGraw-Hill Irwin Companies, Inc.

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