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Applications in basic marketing clippings from the popular business press / William D. Perreault and E.Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E.Jerome.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irwin , 2005Edition: 2005-2006 Edition.Description: vii, 214 p. : ill.ISBN: 0072864710.Subject(s): Marketing -- ManagementCall number: 658.8 Pe455A 2005 Online resources: สารบัญ
Contents:
Content : Marketing's Value to Consumers, Firms, and Society -- Finding Target Market Opportunities -- Evaluating Opportunities in the Changing Marketing Environment -- Buyer Behavior -- Getting Information for Marketing Deisions -- Product -- Place -- Promotion.
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หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai /  Eng หนังสือทั่วไป เรื่องสั้น นวนิยาย Thai / Eng สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
General Book/5th Flr.
658.8 Fe455A 2005 (Browse shelf) 1 Available 1000373740

Includes bibliographical references and Index.

Content : Marketing's Value to Consumers, Firms, and Society -- Finding Target Market Opportunities -- Evaluating Opportunities in the Changing Marketing Environment -- Buyer Behavior -- Getting Information for Marketing Deisions -- Product -- Place -- Promotion.

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Perreault, William D. and McCarthy, E.Jerome. (2005). Applications in Basic Marketing Clippings from the Popular Business Press. 2005-2006 Edition. Boston : McGraw-Hill Irwin.

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