Kotler, Philip.

Winning global markets : How businesses invest and prosper in the world's high-growth cities / Philip Kotier and Milton Kotler. - Singapore : John Wiley & Sons, Inc., 2014. - 264 p. : ill.

Includes bibliographical references and Index.

Contents : The economic power of global cities -- How city metropolitan regions compete in the global economy -- The real generators of wealth -- How multinational companies target global city markets for expansion -- How cities compete to attract midsize and large multinational companies -- How a nation can help its city economies -- The responsibilities of companies and cities -- How marketers manage the city-centered global economy.

150819

9781118893814


Success in business.

650.1 / Ko87W 2014